Social Media Influencer

More and more people using social medias to expose their travel experiences. It is a real benefit for the hospitality industry for several reasons:

1.       It can be a free advertising: users want just to show what they are experiencing

2.       It can touch thousands people by just posting 1 picture

Why Influencer marketing is better than the traditional marketing?

Because hospitality is linked to EXPERIENCE. And if it looks nice, follower will want to live the same thing. It is what we call trend phenomenon: indeed, if they do the same experience, they will have the impression to belong to a specific group they target.

Of course, companies can pay or invite large influencers, like famous blogger or celebrities: it is not free but they are sure that their followers and fans will like it. Question of subjectivity.

Here is an example of influencer for hospitality: Travel Junkie Diary is a blogger or “adventure lover” as she mentioned. She posts almost 1 picture a day on Instagram about her trips in hotels and restaurants always accompanied with a philosophic citation about life and travel. And it works: 40.4 K Followers!! And what hotels is doing now to develop this strategy: She organizes every 3 months a travel with her in a small group. People who will enjoy it will be selected among those who wrote a comment on the post. Of course, hotels are financing this type of game. The advantage for them: people are writing comments and those who are not selected continue to follow her posts hoping to be selected one day. Very smart!! 

If you want to follow her trips do not hesitate to see her on Instagram: Traveljunkiediary

Hotels, spas and restaurants: feel free to develop this strategy!!! Remember: it is not a huge investment and it can bring you a lot!